Today’s superstars are clocking millions of eyeballs each week on their new content, raising and earning millions of dollars, and doing it all outside of the network and studio systems on sites like YouTube or Vine. They haven’t completely replaced traditional stars (yet), but are the new famous for the under-30 crowd. The medium of digital-first video relishes in embracing direct connection, collaboration, and a seemingly low barrier to entry for fans to become creators in their own right. How can this new style of celebrity shape pop culture, change the meaning of fame and how will it interact with the establishment over time?
It’s Panel Picker time, and every year my awesome Tumblr friends give me so much love and enable me to speak on topics I’m passionate about to super engaged SXSW audiences. Thank you! This year I am only pitching one panel for Interactive, on the current state and imminent future of YouTube. It features the amazing @meganwest, coreylubo and Sarah Weichel (who I don’t know if she has Tumblr - edit, it’s itsswike!).